ASOS

The online fashion retailer

1M+

Impressions

800K

Reach

12

Creators

Creating an authentic relationship between ASOS and their Muslim consumers using trusted influencers

ASOS is one of the biggest and most recognisable fashion retailers in the UK, Australia and around Europe. To build their presence in the Muslim market, they came to us for an influencer marketing activation during Eid.

Strategy

  1. We used a combination of Instagram posts and stories to reach as many Muslims in the target demographic for ASOS and push the Modest maxi line.

  2. We defined a creative brief for ASOS with a key message of Finding the perfect Eid outfit at ASOS. The synergy between ASOS modest products and Muslim influencers meant that the content produced was authentic and resonated with their audiences.

Results

With 12 creators across Europe, we were able to create positive sentiment and noise around Eid and the ASOS collection amongst the Muslim demographic.