Spotify

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Making moments meaningful with Spotify

We worked with Muslim influencers to bring Spotify closer to Muslim ears by having creators share how they benefit from using the Ramadan Hub and listening to Audiobooks/Podcasts during Ramadan, Eid and after Ramadan.

Strategy

  1. Our creators showed their audience how Spotify can seamlessly integrate into their daily routines during Ramadan and Eid. Using creative direction from Camel and Spotify, the creators could create content that resonated with them most, including a day in the life, GRWN and Sit Down style.

  2. With a clear call to action, we were able to drive traffic to the Ramadan Hub, Audiobooks and Podcasts

Results

We broke all of Spotify’s previous organic marketing records and set new benchmarks for their influencer campaign performance. This was possible because of optimised creator selection, messaging and campaign structure.