Müller

Global FMCG brand

840K

Impressions

530K

Reach

6

Deliverables

Raise awareness of the new Müller “Good Stuff Barista Milk – Milk made for Coffee” to the Muslim consumer

This was the first time Müller UK&I was using influencer marketing, and it was for the launch of their new Good Stuff Barista Milk.

Strategy

  1. Help Muslim consumers understand why it is different from standard milk and worth buying

  2. With a clear call to action, Drive Muslim audiences to learn more about or purchase the Barista Milk at Tesco / Sainsbury’s/One Stop/Ocado/Morrisons.

Results

With a 3 phase campaign, we were able to successfully launch the new Müller product to the Muslim demo in the UK. We drove traffic to the national retailers with over 500 link clicks across the campaign.