10 Brands Investing in the Muslim Market
Winning The Muslim Market
As the Muslim market continues to grow globally, brands are stepping up to create inclusive campaigns and products. Here’s a look at ten companies making waves with their investment in Muslim marketing:
Nike: Nike Pro Hijab was a game-changer, designed for Muslim athletes who need breathable, performance-driven headscarves.
Dolce & Gabbana: Their elegant abaya collection introduced modest fashion to high-end luxury.
H&M: With modest fashion lines and featuring hijabi models in campaigns, H&M is leading inclusivity in the high-street fashion sector.
MAC Cosmetics: MAC’s campaigns feature diverse faces, including hijabi influencers, showing commitment to representation.
Rihanna’s Fenty Beauty: With inclusive makeup shades and marketing that celebrates diversity, Fenty resonates strongly with Muslim consumers.
Uniqlo: Their collaboration with Hana Tajima introduced stylish, modest pieces suitable for Muslim women worldwide.
Gymshark: With its modest collection and partnership with Leana Deeb, Gymshark caters to active women who value modesty.
Marks & Spencer: The launch of their burkini range highlighted their effort to meet the needs of Muslim swimmers.
Adidas: Adidas features hijabi athletes in campaigns and has introduced modest activewear collections.
Louis Vuitton: Their campaigns showcasing hijabi models reflect the brand’s effort to tap into the modest luxury market.
These brands are embracing inclusivity, recognising the importance of representing and serving the Muslim market with authenticity and respect.
