A Merry Muslim Market
You might already know that Muslims don’t celebrate Christmas. So what do they do during this festive time?
For the most part, the typical Muslim will spend time with family. Oftentimes people will enjoy the films, and vibes with their families and wait for the post-Christmas sales. These consumers are so untargeted during this holiday period you can consider their CPM at the lowest level. Competition to get a product in front of them is cheaper than ever, and this is optimal from a brand’s perspective.
Elf Movie
Muslim family watching TV
Whilst most marketers are busy targeting traditional consumers during the Christmas period, there is a whole Muslim market that can also be tapped into as well. These consumers don’t have a lot of ads targeted at them generally and more so during this period - you probably know what this means… OPPORTUNITY!
I bet you’re wondering how… the answer is, influencers!! Say you have a Muslim influencer talking to their followers about how a brand acknowledges they don't celebrate Christmas - their followers will have great contact with a point with your brand. More importantly, consider the consumer, the most important person in a business according to Sam Walton:
“There is only one boss. The customer. ”
The authenticity here is huge because it shows your brand is aware of Muslim traditions too. This extra thoughtfulness goes a long way to winning over long-term consumers and increasing their LTV.
So what meaningful things can you do this (most likely next) Christmas?
Show genuine appreciation for their beliefs by targeting them, so they don't feel left out.
People value most how they are made to feel by someone, and that goes for brands too. Make your Muslim customers feel valued during this time when they’re usually neglected.
