4 Powerful Strategies to Win The Muslim Market | Fashion
01 Streamline The Modest Fashion Shopping Experience
Create modest collections from your existing range of products, following a strategy similar to how the renowned Jeff Bezos implemented at Amazon. The objective is to provide customers with an extensive range of products to choose from, competitive pricing, and enough information to guide their purchasing decisions.
John Lewis has been doing a great job of making it easier to find modest clothing.
Now, consider the Muslim consumer who is interested in purchasing your products but faces a huge selection of products to select from, this is a friction point you can easily resolve. By integrating a dedicated modest section on your website, you significantly streamline their decision-making process and alleviate the challenge of sifting through hundreds of products to identify those that align with their preferences.
02 Influencers: Your Gateway To The Muslim Fashion Market
A group of 5-10 Muslim influencers' content has the potential to reach up to 1,000,000 potential customers. This is the kind of impact achievable through a well-organized influencer campaign (check out our success page for examples). These content creators have dedicated years to cultivating their followings, and your brand can directly showcase its products to them in an authentic and meaningful way. This is precisely why several fashion brands like ASOS, Puma, Farfetch, and Boohoo are collaborating with us to tap into the Muslim market. Targeting this market offers clear advantages for fashion brands: in 2018 alone, Muslims expended over $218 billion on clothing and footwear, with projections exceeding $400 billion by 2024.
03 Leveraging Eid and Ramadan Promotions
Research by Ogilvy into Muslim consumers showed that 62% of participants expressed dissatisfaction with retailers and brands due to inadequate service. Additionally, a significant 78% indicated their interest in establishments that offered products and promotions specifically for Ramadan and Eid. Over the past couple of years, as we've collaborated with brands, we've observed a growing inclination among fashion brands to engage Muslim consumers during these holidays. Consider a promotion for Eid – the goodwill it generates alone will be invaluable.
04 Interactive Community Events
Your brand really needs to connect on a personal level with this market, just like you do with everyone else. Take a cue from John Lewis – they nailed it with a Modest Fashion show. Stuff like that makes John Lewis a go-to for Muslim buyers because they see the effort. So, as a fashion brand, think about setting up cool workshops for stuff like hijab styling, rocking modest fashion, and how-to sessions. And guess what? There are awesome Muslim fashion experts who can totally help your teams with these workshops.
John Lewis modest fashion show.
Oh, and here's the deal – these folks are gonna chat about how awesome your brand is, and as we know , the best marketing is ‘word of mouth’. Once again, jumping into engaging these big-spending consumers is a no-brainer for your brand.
