Top 3 Unilever Campaigns Delivered To The Muslim Market
During a conversation with the former CEO of Unilever Alan Jope - he made it abundantly clear that Unilever has and will continue to cater to the Muslim market across the globe.
“We are, indeed, very focused on the Muslim consumer. In fact, with our huge businesses in Pakistan, Bangladesh, India, Indonesia, Indonesia, Arabia, Nigeria, etc we think we may be the world’s biggest “Muslim consumer” FMCG company.”
- Alan Jope
01 Spirit of Ramadan, Knorr
Meal Delivered
35,000
Link Clicks
250,000
Impressions
40M
The aim was to spread awareness about the issue of food wastage while also getting Bangladeshis to act and donate food and clean water, and think of the less fortunate.
The original video on the Knorr channel is filled with over 390 positive comments from people showing great sentiment. This type of emotional and genuine connection with consumers creates authentic long-term commitments towards Unilever as it solidifies its position in the community of Bangladesh.
"The campaign was so successful that the “Spirit of Ramadan” campaign was repeated in 2017, this time spread across three cities: Dhaka, as well as the port city of Chittagong and metropolitan area of Rajshahi."
02 Iftar For All, Hellmann’s
Concerned about rising costs
65%
Need to Spend more during Ramadan
78%
To support families nationwide and act in the inclusive and sharing spirit of Ramadan, Hellmann’s has teamed up with the Human Appeal to offer FREE Iftar for All food parcels to those in need – whether observing Ramadan or not
During a period when British consumers were feeling the pinch, Hellmann's aimed to provide assistance to families in need, regardless of whether they were participating in Ramadan or not. Similar to the ‘Spirit Of Ramadan’ this type of campaign leaves an incredibly valuable and positive sentiment in the minds of Muslim consumers with the Unilever brand for years to come.
03 Don’t Just Think, Do. Lipton
Nigeria population
223 Million
Muslim in Nigeria
53% of total
Lipton, Nigeria’s leading tea brand, has kicked off the third edition of the ‘Don’t Just Think, Do’ campaign, an initiative to encourage Nigerians to commit towards selfless acts during the holy month of Ramadan and beyond.
The third edition of the campaign focussed on providing support for widows across the country, as Lipton empowered over 1000 widows during this period with grants and care packs.
Companies like Unilever, who've really taken the time to show they care about their Muslim consumers worldwide, are already and will keep on winning over this crowd. Considering the massive purchasing power of over $2 trillion in the global Muslim market, capturing their attention is a smart move for every brand – including yours.
