Here Are 5 Ways John Lewis Is Winning The Muslim Market
“John Lewis and Waitrose are proud to support Eid al-Fitr, a key moment in the Islamic calendar, when Muslims across the world celebrate the end of Ramadan. Eid is a time for celebration, spiritual reflection and prayer. It’s also a time to share gifts, give to charity and visit family and loved ones.”
Maggie Westhead | Digital Editor, John Lewis
Hey there, savvy marketers! Let's talk about how John Lewis is totally nailing it with the Muslim market in 2023.
1. Halal-Certified Goodies:
Picture this: John Lewis has gone all out by introducing a range of halal-certified products across the board. From makeup to munchies to halal pet food (crazy right haha), they're making sure everything meets halal standards – something that's super important to our Muslim pals. This move isn't just about products; it's about showing that John Lewis is all in for respecting religious needs and building trust.
2. Diverse and Inclusive Ads:
Fast forward to 2023, and John Lewis is rocking marketing campaigns that shout out diversity and inclusivity. They're featuring Muslim models and influencers, giving us all a taste of real-life representation. By doing this, they're not just selling stuff; they're connecting with us on a whole new level.
3. Ramadan and Eid Vibes:
Hold on to your excitement, because John Lewis gets how big Ramadan and Eid are for the Muslim calendar. They've launched special collections that are all about the festivities. Imagine stylish clothes and decor that match the celebratory mood – they've got it all covered!
4. Community Engagement Events:
John Lewis isn't just about transactions; they're all about building a community. They're hosting special events and workshops that focus on Muslim culture, art, and traditions. From henna art sessions to cooking classes featuring traditional dishes, these events provide a platform for Muslims and non-Muslims alike to learn, connect, and celebrate together. It's all about fostering understanding and unity while having a blast.
5. Learning and Connecting:
John Lewis isn't stopping at products – they're on a mission to educate and bridge gaps. They're running campaigns to teach everyone about Islamic culture and traditions. It's not just about us Muslims; it's about all of us understanding each other better.
You've got to hand it to John Lewis for making waves in the Muslim market. They're ticking all the boxes: from halal goodies and inclusive ads to special collections for Ramadan and Eid. They're setting the bar high for brands that want to be cool, responsible, and inclusive. Kudos, John Lewis!
